Thursday, February 26, 2009

Bailout calculator

Are you pissed of with bailouts?
Right.org seems to be a lot so they set up a page to tell you why you have to say no to bailouts. They have a lot of resources to bring on their cause and to make adepts and are quite organised for what concerns the marketing and communication aspect.
The web site is very sleek and fully implements tools and tactics to involve he user in the cause.
The starlet of the web site is the Bail Calculator gadget. All you have to do is insert your yearly family income and the size of your family and it calculate your family's portion of the bailout, the total of tax you will pay (over 30 years at 5% interest), the value of your contribute to the bailout in terms of Chevy Aveos, college tuitions, iMacs and vacations. It contains also a visual history of the bailouts from the civil war to nowadays. I won't discuss here the math which it seems far too simplistic, but the result has a certain visual impact and, should you happen to share the cause, you can also use the calculator in your own website.
Before I was speaking of resources and Right.org should have some of that because, apart from the technology behind the website, they launched a competition for people to submit 30 secs videos explaining to Whashington why they don't like bailouts. Prizes are $27,599 for the first place, $2,759 for the second place and $275 Apple Store gift certificates for the 5 runners-up.
Surely bailouts are controversial -at least- yet Right.org has far too a demagogic feel from my point of view. I usually tend to become suspicious with respect to those who deal with -or present- situations in terms of black and white. This is usually the way politicians of every party in every country of the world do and everybody knows they have their own aims
Have a look at the site and let me know what you think, if you share my sensation or you think that maybe I'm a bit to distrustful.

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