Here's why- Without delving deeply into what's my "view", generally speaking I tend to see the market as a tool. A system of tools and procedures which emerged in human history as the most efficient way to regulate exchanges among humans. By exchanging goods and services humans can -theoretically- acquire advantages, something they need, the resources to reach a scope and so on. You can go on generalizing until reaching the concept of markets like a system to propel progress to the human race. Passing from theory to practice -very down to earth- and narrowing the scope of our lens, markets can be used by the agents to generate resources either by exploitation (of other agents) or by creating a wealth spyral sticking toPareto efficiency as much as they can.
If you're wondering what has all this to do with Amazon, then you should try to suppress your yawns and go on reading.
I'm an Amazon customer since several years and I have always kept a not-so-casual look to their evolution as a company. The technological advancement of their store is really interesting because while sticking to a simple layout (even if not so gorgeous or clean) in the years they introduced some functions which are now considered a must for mass market oriented web stores. Just think of the whish list, the product rate, the reviews, the recommendations, the goods tracking, the customer generated reviews and so on. If you take a closer look you will also realize that all these improvements aren't just decoys to lure consumers to buy products but are tools created to serve the users (here's a fundamental change of terms), as much as a good shop assistant (so rare a resource these days) could do.
Keeping on the same direction we find the Amazon Kindle, which represented if not the first, the most successful e-book reader device. They marketed 3 version of the Kindle in the U.S. so far and recently they introduced the last generation of the Kindle to several countries worldwide. Even if the device is not deprived of conception defects, it’s generally a well designed, solid and sleek device well integrated in an outstanding bookselling platform.
And now we come at the very reason which pushed me to write this brief post to express my praise to Amazon as an example of a company which is able to produce wealth and benefits either for its shareholder or for its stakeholder and customers.
Yesterday I received this e-mail from the Kindle Support Team.
Hello,I think there’s no need to comment it. It summarize why I’m still an Amazon customer after something 10 years or so.
Good news! Due to strong customer demand for our newest Kindle with U.S. and international wireless, we are consolidating our family of 6" Kindles. As part of this consolidation, we are lowering the price of the Kindle you just purchased from $279 down to $259. You don't need to do anything to get the lower price--we are automatically issuing you a $20 refund. This refund should be processed in the next few days and will appear as a credit on your next billing statement.
We'll also send you a follow-up e-mail to confirm the refund once it has been completed.
We hope you enjoy your new Kindle. Please send us your feedback at: Kindle-feedback -at- amazon -dot- com
Sincerely,
The Kindle Team
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